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• Sales Rank: #4183897 in Books
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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

• Sales Rank: #1718673 in Books
• Published on: 2015-10-12
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .90" w x 6.00" l, 1.80 pounds
• Binding: Paperback
• 720 pages

From the Inside Flap
The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.

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About the Author
Ashok Charan is Associate Professor at the NUS Business School, National University of Singapore.

Ashok has experience in general management, marketing, corporate planning, business development and market research. His 25 years' industry experience cuts across Nielsen, Hindustan Unilever and Wipro. At Nielsen, he assumed a number of roles including Managing Director for Singapore and Regional Area Client Director — Asia Pacific.

Ashok joined the NUS Business School on a full time basis in 2009. He currently teaches marketing courses for Executive MBA, MBA and BBA Honours.

He has worked with a wide range of clients spanning many business sectors, and he remains active in consulting in the areas of market research, analytics, data integration, and customer satisfaction research.

Ashok is a graduate from the Indian Institute of Technology, Delhi and a post-graduate in Business Management from the Indian Institute of Management, Calcutta.

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• Sales Rank: #574270 in eBooks
• Published on: 2013-02-17
• Released on: 2013-02-17
• Format: Kindle eBook

Review
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I appreciate the attention to detail and directions.
Recommended for those who use Evernote a bit but want it use it better." - Donald Giannatti

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10 of 10 people found the following review helpful.
Quick fly by
By Toje
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okay
By Amazon Customer
mainly a repeat of info on evernote website. not really worth the money. better ideas available elsewhere such as the 2 hour guide.

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Evernote
By Carbon Biker
Evernote has been around a while, at least as far as the myriad other "notebook" apps are concerned. It was not all that easy to navigate and figure out though, so I bypassed it initially. However, at an entrepreneur's weekend, Evernote comments were cropping up on occasion, so I decided to try it and evaluate more of the capabilities I heard about but couldn't figure out. This book (Kindle version) was the entry material I needed to see to get into Evernote. 10 days later, Evernote is all I use.

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This book is for agriculturists, many of whom are either novices or non-computer programmers, about how they can build their mathematical models in Microsoft Excel. Of all modeling platforms, spreadsheets like Excel require the least proficiency in computer programming. This book introduces an Excel add-in called BuildIt (available for free as download) that shields users from having to use Excel's VBA (Visual Basic for Applications) programming language and yet allows agriculturists to build simple to large complex models without having to learn complicated computer programming techniques or to use sophisticated Excel techniques. This book first discusses how BuildIt works and how it is used to build models. Examples range from the simple to progressively more complex mathematical models. Ultimately, readers are taught how to build a generic crop growth model from its five core components: meteorology, canopy photosynthesis, energy balance, soil water, and crop growth development. Ultimately, agriculturists will be able to build their own mathematical models in Excel and concentrate more on the science and mathematics of their modeling work rather than being distracted by the intricacies of computer programming.

• Sales Rank: #4248480 in Books
• Published on: 2015-05-18
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .73" w x 5.51" l, .90 pounds
• Binding: Paperback
• 352 pages

From the Author
Download the BuildIt add-in (free) and Excel examples from this book at: christopherteh.com/buildit/index.html

About the Author
Christopher Teh Boon Sung is a lecturer at the Faculty of Agriculture, Uni. Putra Malaysia. He has published two books and has over 40 journal papers and 90 proceeding papers. In 2011, he won the Bronze Medal Award for teaching excellence from his university. 

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"Goofballery!" "Lot's of laughs!!"Just off kilter!" "Fun!" // PERFECT FOR AGES 8 TO 14 In the near future the world is coming to an end. What’s fourteen-year-old Nick and his friends to do? Escape through time to a fantastic moon populated by Merfolk of course. When Nick finds wealthy shoppers stepping over the body of his dying refugee friend, Jermaine, on the way to their next shoe sale, he decides that it’s time to leave Earth, and his friends are going with him. Nick’s grandfather, Grand, offers a way to realize this dream by taking him to the moon, but there’s a catch. Grand’s moon is in the past; it's teeming with magical creatures, and its merfolk believe that Nick will save them from the thousand-eyed monsters haunting their fortresses. To save his refugee friends, Nick must choose the better world: A future Earth filled with genetic viruses and malicious nannydrones, or a fantastic moon in the past inhabited by blood thirsty gorgons, man-eating pirate ships, and fire-breathing winged lions. The future or the fantastic? Their lives are in Nick's hands. Nikolas and Company: The Merman and The Moon Forgotten, follows Nick’s boisterous and heart-felt journey as he seeks to save his friends. If "The Doctor" took The Goonies on an adventure to a fantastic version of the moon, you'd get Nikolas and Company. If your kids have their nose in The Maze Runner by James Dashner, Harry Potter by J. K. Rowling, Percy Jackson by Rick Riordan, Alex Ryder by Anthony Horowitz, Artemis Fowl by Eoin Colfer, Diary of a Wimpy Kid by Jeff Kinney, Lemony Snicket, Hunger Games by Suzanne Collins, Divergent by Veronica Roth, The Giver by Lois Lowery, Leviathan by Scott Westerfeld, The Hobbit by J. R. R. Tolkein, Eragon by Chris Paolini, 39 Clues, Diary of a 6th Grade Ninja by Marcus Emerson, or other middle grade fantasy adventures, they’ll love this! Preteen Fantasy, Fairy Tale, Free Fantasy Books for Kids, Books for Middle School Kids, Free Young Adult Books, Adventure Books for Kids 10-13, Free Fantasy Fiction for Kids 9-12, Free Kindle Books for Kids 9-12, free books for kids, free ebooks for kids, free ebooks for teens, free teen books, free kids books, free fantasy fiction

• Sales Rank: #3198838 in Books
• Published on: 2015-10-05
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .61" w x 5.00" l, .59 pounds
• Binding: Paperback
• 242 pages

About the Author
Kevin McGill is the mad writer of the Nikolas & Company series where the Moon is much more than we think, mermen walk on automaton legs, and 14-year-old boys talk to cities in their heads. Find Kevin’s blog overthewoodfence.wordpress.com and Twitter @kevinonpaper

Most helpful customer reviews

8 of 8 people found the following review helpful.
Great Story
By A Customer
This is a really enjoyable fantasy story, its fast paced, action packed, and funny! I can not wait for the next one to come out! This story will not disappoint.

7 of 7 people found the following review helpful.
A Very Fun Read! :)
By Amazon Customer
I have just got to say that I love this book! It was a great beginning, at first I was confused but as soon as the chips began falling into place I was all in.

The twists and turns that I see coming up in the other episodes just make me so happy. And there is ALWAYS something going on, never a dull moment. No one likes an adventure book where we spend the majority of it just waiting. We need conflict and surprises and Kevin seems like he's willing to supply both, and lots of them too.

This episode ended at such a great place and I just can't wait to get my hands on the next one! :)

7 of 7 people found the following review helpful.
Merman and the Moon Forgotten-Great Book
By Dara Jones
Kevin Mcgill has created a a plausible alternate earth with fascinating characters that kept me on the edge of my seat. This first episode of his serial is definitely a page turner and highly recommended.

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A visual guide to one of the fastest growing areas in trading and speculation

An Exchange-Traded Fund (ETF)—a security that tracks an index, a commodity, or a basket of assets like an index fund, but trades like a stock on an exchange—offers diversification of an index fund, as well as the ability to sell short, buy on margin, and purchase as little as one share. Giving financial advisors, institutional asset managers, traders, and other investment professionals the information they need to get the most out of ETF opportunities, the Bloomberg Visual Guide to ETFs covers the subject in a highly visual manner.

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• Presents critical information in an easy-to-absorb visual manner
• Serves as a reference, presenting information in easily digestible pieces for easy access
• Author David Abner is a well-known ETF developer expert
• Incorporates quizzes, charts, and other accessible features to bring the material to life

ETFs are multivarious, complex instruments that offer unique rewards, and the Bloomberg Visual Guide to ETFs brings together everything that people working with them need to understand to cash in.

• Sales Rank: #890734 in eBooks
• Published on: 2013-01-28
• Released on: 2013-01-28
• Format: Kindle eBook

From the Back Cover

Bloomberg Financial Series Visual Guide to ETFs

A comprehensive resource for anyone who wants to understand the fundamentals of ETFs, the Bloomberg Financial Series Visual Guide to ETFs is designed to help you get the most out of ETF opportunities in a simple, highly visual manner.

Starting with an introduction to ETFs, the book looks at where they fit within the world of investment products, how they are structurally differentiated from other products and among themselves, relevant tax considerations, global listings, growth on a global basis, evolution of the product set, and more. Heavily illustrated throughout with charts and other visual aids that highlight the concepts covered, the book brings the information you need on ETFs vividly to life.

Designed to help financial advisors, institutional asset managers, and professional traders, the Bloomberg Financial Series Visual Guide to ETFs gives you a full understanding of ETFs, including: how ETF portfolios work, the short interest of ETFs, trading and liquidity in ETF markets, how they relate to the "Flash Crash" of 2010, how to execute orders, and various trading strategies.

Also looking towards the future, the book provides information on finding ETFs—including fund searches, fund news, measuring and valuing ETFs, evaluating their correlation to the underlying sector or commodity being tracked, and much more. As a result, it serves as a resource not just for understanding ETFs today, but for taking advantage of what's to come.

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About the Author

David J. Abner currently heads Capital Markets for WisdomTree Asset Management, an ETF issuer based in New York. In his twenty years in finance, he has been managing director at both BNP Paribas and Bear Stearns, building and managing ETF sales and trading businesses. Abner travels around the U.S. and the world, advising institutions and asset managers on how best to build and trade ETF portfolios. He is passionate about the future of the ETF industry and continues to develop more efficient systems and techniques for ETF investors.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A User Friendly ETF Resource For Amateurs & Pros
By Christian Magoon
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2 of 2 people found the following review helpful.
Technically oriented and not for beginners
By T. Cantu
This is an excellent book for those in the ETF industry. It is definitely not for the common ETF investor looking to build a portfolio of ETFs. There are a lot of technical trading language and terms which the common person will not understand. The book is thorough in discussing the trading aspect of ETFs and recommend it for ETF portfolio managers.

1 of 1 people found the following review helpful.
Great ETF Reference Guide
By Dana Martin
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— The Mummy’s Mask Adventure Path begins with “The Half-Dead City,” an exciting new adventure in the pyramid-laden realm of Osirion, Land of Pharaohs! In the city of Wati, the church of Pharasma holds a lottery allowing explorers to delve the tombs of the city’s vast necropolis in search of the nation’s lost glories. In the course of investigating dusty tombs and fighting their ancient guardians and devious traps, the heroes encounter a group of rival adventurers intent on keeping one tomb’s treasures for themselves. At the same time, the heroes learn that a dangerous artifact has been stolen from the tomb. Can the adventurers defeat their rivals, or will they fall to the undead defenders of the city’s necropolis?

— This volume of Pathfinder Adventure Path launches the Mummy’s Mask Adventure Path and includes:
•“The Half-Dead City,” a Pathfinder adventure for 1st-level characters, by Jim Groves.
•A double-sized gazetteer of Wati exploring both parts of this vibrant city dedicated to the dead, by Crystal Frasier.
•A rough welcome to Wati in the Pathfinder’s Journal, by Amber E. Scott.
•Five dangerous new monsters, by Jim Groves, Will McCardell, and Michael McCarthy.

• Sales Rank: #356807 in Books
• Brand: Paizo Publishing
• Published on: 2014-04-15
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .20" w x 8.20" l, 2.70 pounds
• Binding: Paperback
• 96 pages

Features

• Item Weight - 0.69 lbs.
• Package Quantity: 1
• Excellent Quality.
• Great Gift Idea.
• Satisfaction Ensured.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A solid first installment to an Adventure Path. Since ...
By Harry L. Thompson Jr.
A solid first installment to an Adventure Path. Since many of my players are new to the game, the basic dungeon-delving and smallish cast of NPCs provides several teaching opportunities. None of the locations are overly tricky or complicated, and most of the monsters are exotic and interesting. I look forward to completing this installment of the path and moving into some of the more juicy bits of the story.

There is enough information here to make the start of this path more compelling for experienced players.

I'd suggest that players look through the player's guide over on Paizo so that they can build appropriate characters and get some background on what they will be doing.

The book itself is rather flimsy - it fell apart while I was reading through it, never mind when it started seeing use at the table.

4 of 5 people found the following review helpful.
Good content, crap packaging
By Faost B.
I'm really enjoying the detail they went with in this module, the gazetteer at the end regarding the city of Wati is surprisingly full of depth and fluff. Unfortunately, the binding is terrible, with pages coming off the spine after what was likely my second read-through. Taking a star away because I'm going to have to pay more to have this thing spiral bound.

0 of 1 people found the following review helpful.
Great Stuff
By Time Keeper
First, I want to state that I am a huge fan of Adventure Path (AP) books.
Take special note: This is the first book in the campaign series of Mummy's Mask.

Pros:
This is a well written and very fluid AP.
The AP uses varying types of mobs, traps and even haunts. Very awesome.
I don't really have very many cons about this book in particular.

Cons:
Perhaps it is user error, but my copy of the book began to fall apart after the 3rd or 4th use.

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