Ebook Download Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking
If you want truly get guide Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking to refer now, you have to follow this page constantly. Why? Keep in mind that you require the Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking source that will offer you appropriate assumption, do not you? By visiting this web site, you have started to make new deal to always be updated. It is the first thing you could start to get all gain from remaining in an internet site with this Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking and also other collections.
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking
Ebook Download Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking
Invest your time also for simply couple of mins to read a book Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking Checking out a publication will never ever decrease and lose your time to be ineffective. Checking out, for some folks come to be a need that is to do each day such as spending quality time for eating. Now, exactly what regarding you? Do you like to read an e-book? Now, we will show you a brand-new e-book entitled Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking that can be a brand-new way to explore the expertise. When reading this e-book, you could get one point to consistently remember in every reading time, even step by step.
As we mentioned before, the innovation aids us to consistently acknowledge that life will certainly be consistently less complicated. Reading publication Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking behavior is likewise among the perks to get today. Why? Modern technology can be used to give guide Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking in only soft data system that can be opened up every time you really want and almost everywhere you require without bringing this Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking prints in your hand.
Those are some of the advantages to take when getting this Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking by on-line. However, just how is the method to obtain the soft documents? It's extremely appropriate for you to see this web page considering that you could obtain the link page to download the book Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking Simply click the link supplied in this article and also goes downloading. It will not take much time to obtain this book Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking, like when you should go for publication shop.
This is also among the reasons by obtaining the soft data of this Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking by online. You could not need even more times to invest to go to the e-book establishment as well as hunt for them. Often, you likewise don't locate the book Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking that you are looking for. It will certainly waste the time. Yet right here, when you visit this page, it will be so very easy to get and also download and install guide Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking It will certainly not take lots of times as we explain before. You can do it while doing something else in your home or also in your office. So simple! So, are you doubt? Merely exercise what we supply here and check out Creating A Brand Identity: A Guide For Designers, By Catharine Slade-Brooking just what you love to review!
Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.
Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.
- Sales Rank: #155565 in Books
- Published on: 2016-01-26
- Released on: 2016-01-26
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .50" w x 7.75" l, .0 pounds
- Binding: Paperback
- 160 pages
About the Author
Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.
She has taught within the University sector for over 15 years specializing in branding and visual identity and now teaches on the BA Graphic Communication course at Farnham UCA.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Mario Cisneros Flor
Very useful information about branding and graphic design.
0 of 0 people found the following review helpful.
Excellent, practical and most useful resource for anyone involved in any stage or area of branding.
By N. Wu
This is essential reading for any brand design student, startup, marketing manager or design professional. It is a thorough, comprehensive introduction and resource from start to finish, but thankfully not a verbosely dense tome. This 160-page guide is primarily a portable, easily accessible textbook with real-world exercises for students or junior account brand managers alike.
Very enjoyable with plenty of international case studies and presentation examples to reinforce points and typical scenarios one would face in the sometimes long, drawn-out journey of crafting a brand identity. Not heavy on process from a design perspective, but brand-centric from throughout, with some encouraging yet realistic words of wisdom (“process is more of a marathon than a sprint, requiring long-term building of brand").
Author Catharine Slade-Brooking, who has plenty of industry experience in branding, packaging and illustration under her belt, outlines eight logical chapters: branding basics, brand anatomy, brand strategy, the design process, research, analysis, concept development and delivering the final design. Slate-Brooking includes many good details to consider (e.g. knowing cultural norms when branding for a country outside of your own), and strategic pointers on how to successfully launch a brand from a creative perspective. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analysing competitors, creating moodboards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Filled with many good visuals throughout (sometimes too small to effectively illustration certain points), there is also a vital smaller section exploring the creative side of developing creative concepts. This guide, filled with many words of experience, is like a trustworthy mentor in book form.
Overall this is an excellent, practical and most useful resource for anyone involved in any stage or area of branding. The up-to-date current content includes every step from client/account relations to creative process to brand management, audits, launches, etc. to successfully launching a brand identity from beginning to end. It doesn’t continue on with what happens after the launch (maintaining and nurturing the brand in the months or years following the launch) but nevertheless, this book is definitely a keeper and very recommended.
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking PDF
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking EPub
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking Doc
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking iBooks
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking rtf
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking Mobipocket
Creating a Brand Identity: A Guide for Designers, by Catharine Slade-Brooking Kindle
Tidak ada komentar:
Posting Komentar