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SEO 2016: Learn Search Engine Optimization, by R. L. Adams
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Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for those coveted first-page listings?
Well, did you know that there are over 200 ranking factors involved Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. Depending on your information when it comes to SEO, it might be outdated or just flat-out wrong.
Why is that?
Search has been evolving at an uncanny rate in recent years. If you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time on techniques that no longer work.
Google's sole mission is to provide the most relevant search results at the top of its searches in the quickest manner possible. However, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane.
Since 2011,Google has tried hunt out and demote spammy sites that sacrifice user experience, focus on thin content, or simply spend their time trying to deceive their way to the top of its search results.
At the same time, Google has increased its reliance on four major components of trust that work at the heart of its search algorithm:
- Trust in age
- Trust in authority
- Trust in content
- Relevance
- Sales Rank: #4482 in Audible
- Published on: 2015-06-11
- Format: Unabridged
- Original language: English
- Running time: 270 minutes
Most helpful customer reviews
12 of 12 people found the following review helpful.
SEO in business terms
By Phoebe Stone
SEO is a must have for any on-line business or for any area or domain that requires on-line presence. You can't be successful in today's on-line business environment without SEO. This is of course easier said than done, and this is exactly where I believe this book comes in, making SEO understandable for anyone who needs it but doesn't quite get it. I have really enjoyed reading this book mainly because it is not addressed to those with advanced knowledge and skills in this area, and shares the SEO set of concepts in a language that any business person would understand. A helpful guide, a must read for anyone looking to have on-line presence.
13 of 14 people found the following review helpful.
The most current SEO Guide
By TFLReader
I have been a full time online marketer for many years and the one thing that I have learned that is a constant in this business is that everything changes. The things that were working for me four years ago and last year, probably won't right now. This is why I have to stay up to date on the latest SEO techniques and author R.L. Adams has published a goldmine of current information in his "SEO 2016". With information on what is working today to rank a website in Google based on the current algorithm factors, this is a must-read and I am already making adjustments based on its recommendations.
6 of 6 people found the following review helpful.
Fantastic resource for SEO practitioners of all experience levels
By Jeff B
“SEO 2016: Learn Search Engine Optimization” is not a book about Web design. R.L. Adams won’t tell you how to create a website that is responsive and mobile-ready, but he does tell you early on how important it is that you ensure you or your Web designer “implements a CSS design structure that will work across devices, and not only across different browsers on the same device.” This is exactly what you should be looking for in a book about SEO – knowledge about what factors in Web design and SEO strategy are important, without going off on a tangent about how to pull off a certain kind of Web design.
“SEO 2016” is a comprehensive book that will provide you everything you need to know about search engine optimization. It is well written, sensibly organized, and most importantly, up to date regarding the latest Google search algorithm updates. Whether you’re just getting your feet wet in SEO or you’re an experienced optimizer looking to expand your knowledge, this book is the perfect resource.
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