Ebook Business Travel and Tourism, by John Swarbrooke, Susan Horner
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Business Travel and Tourism, by John Swarbrooke, Susan Horner
Ebook Business Travel and Tourism, by John Swarbrooke, Susan Horner
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'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
- Sales Rank: #2808490 in Books
- Brand: Brand: Routledge
- Published on: 2001-11-08
- Original language: English
- Number of items: 1
- Dimensions: 11.04" h x .97" w x 6.86" l, 1.68 pounds
- Binding: Paperback
- 370 pages
- Used Book in Good Condition
About the Author
Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A good start
By Fusion Daze
I have been studying the business travel market for the past year and have been surprised by how little concrete information there is on business travel as a market segment. Leisure travel can be segmented into many known categories - independent travelers, adventure travelers, voluntourists, etc. But so much less is known about sub-segments of business travel. I thought this book was very helpful at creating a theoretical framework for analyzing the business travel market and had some useful case studies for those who want to work in business travel, especially events planning and travel management. I liked the book and found it useful, although I wish that the authors had been able to provide deeper analysis of the diverse business travel market segments.
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